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Everyone has played secret santa, and if you live in Chile you have probably used SorteoAmigoSecreto. This was created by the founders of Platanus.

That being said, every December we knew that a large flow of users was going to arrive and we'd have to fix errors, but what users complained to us the most about was that after knowing who you had to find a gift for, they never couldn't think of what to give them.

This is where Gifting was born, a bazaar of gift options with filters by price and random categories. The idea is that you can quickly find a category and options of what to buy.

The first year of implementing this feature, SorteoAmigoSecreto had an increase of 80% in users compared to the previous year.