Appealing to Different Audiences at the Same Time — Bichito by Platanus
2020-2022
Bichito was an introductory programming course where we, Platanus workers, taught programming fundamentals to students between 9th and 12th grade.
The idea was to give them the tools necessary to develop their own game while learning the basics of algorithmic thinking, logic and more. We wanted to give them the bug (bichito) of programming so that they would consider it as a useful tool and a possible career path to follow.
This was also a social project and it was importante for us to choose schools where, due to lack of opportunities or income, did not have accesss to this type of education.
We had to make a landing page that would be atractive & inspiring for kids but at the same time serious, so that parents and teachers would want to apply and participate with their kids.
The applications more dan cuadrupled after the landing page we made.
Design:
Carla Mardones and
Tamara Lues.
Product Managers:
Raimundo Herrera and
Raffaella Solari.
Engineering:
María Josefina Alliende and
Tamara Lues.
